Results
Case studies with before & after outcomes
Shareable stories for US brands — challenge, approach, and measurable brand results across logo, web, packaging, and merch.
Before
AfterFood & beverage · USA
Black Ring Coffee: from generic cup to shelf-ready brand
A US coffee brand needed a mark and cup system that stood out in delivery apps and on the counter — without looking like every other bean logo.
Before
AfterSoftware / SaaS · United States
US SaaS startup: logo that survives the app icon grid
A seed-stage product needed a mark that worked in dark-mode UI, slide decks, and 32×32 favicons before the next fundraise.
Before
AfterCPG / wellness · USA
DTC brand packaging that wins the Amazon thumbnail
A wellness SKU needed packaging that sold in a photo, survived shipping, and stayed compliant on claims hierarchy.
Before
AfterHome services · United States
Local US service company: landing page that converts ads
Paid search traffic was expensive; the homepage said everything and converted almost nothing.
Before
AfterPublishing · USA
KDP author cover refresh that reads at thumbnail size
A self-published title looked polished in a full-size mock and invisible in Amazon search results.
Before
AfterFitness · United States
Fitness studio: logo-to-locker-room merch system
A growing gym needed a bold identity that still embroidered cleanly and sold on event tees.
