Case study · Packaging design
DTC brand packaging that wins the Amazon thumbnail
A wellness SKU needed packaging that sold in a photo, survived shipping, and stayed compliant on claims hierarchy.
Pulse Health · CPG / wellness · USA
Before
AfterChallenge
Pretty studio comps failed in crushed shippers and unreadable on phone-sized Amazon results.
Approach
Thumbnail-first hierarchy, ship-safe finishes, and a label system that left legal panels clean for US retail.
Results
- Stronger contrast at Amazon search size
- Vendor-ready dielines and print specs
- Unboxing insert path into email capture
“Our box finally looks like the brand we paid to build — in the feed and on the doorstep.”
