Case study · Landing page design
Local US service company: landing page that converts ads
Paid search traffic was expensive; the homepage said everything and converted almost nothing.
Northwind Home Services · Home services · United States
Before
AfterChallenge
Message mismatch between ads and the page, weak proof, and too many competing CTAs above the fold.
Approach
Ad-matched headline, city-relevant proof, single primary CTA, and mobile LCP-friendly hero treatment.
Results
- Clearer lead form completion path on mobile
- Proof and trust cues near the buy/contact action
- Reusable section system for seasonal offers
“We stopped sending ad traffic to a brochure site. The new page asks for one thing — and gets it.”
