Case study · Logo + apparel
Fitness studio: logo-to-locker-room merch system
A growing gym needed a bold identity that still embroidered cleanly and sold on event tees.
Indie Cafe Athletics · Fitness · United States
Before
AfterChallenge
Script logos looked powerful in Illustrator and turned to mud on moisture-wicking fabric.
Approach
Two-color event tee system, embroidery-safe mark, and social templates for trainer content.
Results
- Embroidery and screen-print ready lockups
- Merch that matches Instagram Reels branding
- Simple kit trainers can use without a designer on call
“Our shirts finally look like the energy of the room — and the logo still reads after a wash.”
